Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how lbs.me.uk ("we," "us," "our," or "Website") collects, uses, and protects your information. We are committed to protecting your privacy and ensuring transparency in our data practices.

Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, and other details you voluntarily provide when contacting us or signing up for communications.
• Technical Information: IP address, browser type, operating system, and device identifiers.
• Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
• Usage Data: Pages visited, time spent on site, clicks, referral sources, and interaction patterns.

How We Use Information

We use collected information for the following purposes:

• Analysing website performance and user behaviour through analytics tools.
• Tracking affiliate conversions and commissions related to partner casinos.
• Improving website functionality, content, and user experience.
• Sending marketing communications (only with your consent where required).
• Detecting and preventing fraud or abuse.
• Complying with legal and regulatory obligations.

Cookie Policy

Our Website uses cookies and similar tracking technologies, including:

• Essential Cookies: Required for website functionality and security.
• Analytics Cookies: Help us understand how visitors use the site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Monitor clicks and referrals to partner casinos for commission purposes.
• Marketing Cookies: Enable retargeting and personalised advertising.

Most browsers allow you to control cookies through settings. You can disable non-essential cookies at any time, though this may affect site functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our Website contains links to external casino operators and affiliate partners. We do not control these third-party websites and are not responsible for their privacy practices, terms, or content. We recommend reviewing their individual privacy policies before providing any personal information or engaging in gambling activities. Gambling links are provided for informational purposes only.

Your Rights

Under UK data protection law (including the UK General Data Protection Regulation and Data Protection Act 2018), you have the right to:

• Access your personal data and request copies.
• Correct inaccurate or incomplete information.
• Request deletion of your data (right to be forgotten).
• Restrict processing of your information.
• Object to processing for marketing or profiling purposes.
• Data portability (obtain data in a structured, portable format).
• Lodge a complaint with the Information Commissioner's Office (ICO).

To exercise these rights, contact us using the details below.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Analytics and cookie data are typically retained for 12–36 months. If you request deletion, we will remove your data within 30 days, except where legal obligations require retention.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data concern, please contact:

Email: [email protected]
Website: lbs.me.uk

If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).

This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by updating the "Last Updated" date above.